As 2025 approaches, the marketing landscape is evolving rapidly. Kantar’s Marketing Trends 2025 report outlines the most critical shifts brands must embrace to stay competitive and achieve success.

From personalised video experiences and the rise of generative AI, to a stronger focus on sustainability and the influence of creative communities, these trends signal a clear call to action.

Marketing Solutions Vietnam believes now is the time for brands to adapt, experiment, and lead with purpose—before the pace of change leaves them behind.

Based on feedback from over 1,700 global B2B and B2C marketers, HubSpot’s latest report uncovers key trends, tools, and challenges shaping the marketing landscape in 2025.

From limited resources to the pressure of delivering memorable brand experiences, today’s marketers face growing demands. This report highlights where they are focusing their efforts, the technologies gaining traction, and the strategies that are driving results.

Marketing Solutions Vietnam invites you to explore expert insights from leading voices at OpenAI, Adobe, Asana, Bitly, and more—helping your brand stay competitive, agile, and ready to grow in a fast-changing digital environment.

At Supermetrics, they are in a pretty unique position. We process over 15% of global ad spend. That’s why we have a fair understanding of how marketers are using data. Additionally, we analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned from the 2025 Marketing Data Report.

Check out the report to get all the data, insights, and tips from experts that you can implement for your own measurement strategy.

This report is based on 2,974 responses from Contentsquare’s global event, CX Circle 2024. Respondents include professionals in marketing, UX, and product teams across various industries, who answered the question: “What is the biggest digital experience trend you are focusing on next year?”

All responses were standardised and translated for consistency. Using thematic categorisation and text analysis, the data was grouped into key digital trends and subtrends, highlighting the most discussed topics and their interconnections.

Marketing Solutions Vietnam believes this report offers clear, data-driven insights to help businesses shape their digital strategies for 2025. It is a valuable resource for organisations aiming to improve customer experience and stay ahead of emerging trends.

As businesses increasingly rely on strategic partnerships to scale their reach and impact, Foundry’s 2024 State of Partner Marketing report offers a timely and comprehensive view of how tech marketers are leveraging partner-led strategies. This in-depth study explores the evolving role of partnerships in marketing performance, providing clear insights into what’s working, where brands are focusing their efforts, and the obstacles they continue to face.

The report features global benchmarking data drawn from leading technology brands, offering valuable takeaways on: The measurable value gained from partner initiative, Priority focus areas within partner programmes, Success metrics and evaluation methods, Common challenges in execution and alignment.

Published by Recess Creative Club, this playbook serves as a go-to guide for creative professionals, featuring industry insights, expert tips, and real-life experiences from some of the world’s most renowned creative directors.

This edition compiles a wealth of knowledge—from practical tools and daily habits of top creatives to their favourite books, strategies for overcoming imposter syndrome, and personal stories on staying inspired in a fast-moving industry.

Get ahead of the curve and discover the top trends that will shape product and service development for 2025 and beyond.

About WGSN: A global team of over 250+ in-house industry and product experts, data analysts and advisory consultants is based in 38 cities across six continents, actively forecasting what is coming next, and where and when it will happen. From Fashion, Beauty and Food & Drink to Interiors and Consumer Tech, WGSN report on the consumer behaviour, lifestyle and product design trends shaping the industry, now and next.)

Havas Global, in collaboration with Market Probe International, conducted The Luxury Issue 2024 report to explore key consumer trends, preferences, and shopping behaviours in the luxury industry. The study surveyed nearly 1,650 high-spending consumers across nine key markets—China, France, Germany, Japan, Saudi Arabia, South Korea, UAE, the UK, and the US. Participants had spent at least $2,000 on luxury goods within the past two years. Conducted in Q4 2023, the research provides insights into how consumer expectations and market dynamics are evolving.

Media Trend is an annual report published by dentsu, providing key insights into the future of media. This year’s report, created by experts from Carat, dentsu X, and iProspect, explores how AI and algorithms will shape the industry in the coming years.

It serves as a valuable guide for marketers and media professionals, helping them stay ahead of emerging trends and develop effective strategies for 2025.

What makes a great B2B marketer in the future? Sharp thinking, data-driven decisions, and a deep focus on customers. That’s the big takeaway from LinkedIn’s latest report, B2B Benchmark 2024: The B2B Marketing Organisation of Tomorrow.

This report is backed by research from Ipsos, gathering insights from 2,001 B2B marketing leaders across eight countries (including the US, UK, Germany, and Singapore). LinkedIn also analysed 1,000 B2B brands to get a clearer picture of how businesses are adapting to today’s fast-changing. The study was conducted from 1st to 29th March 2024, offering valuable insights into the challenges marketers face and how they’re tackling them.

The global watches and jewelry market is experiencing steady growth, surpassing the overall global economic trends. This sector not only meets the growing demand for diverse timepieces and exquisite jewelry but also serves as a crucial driver of the global economy. The allure of foreign designs and cultural influences in watches and jewelry makes international shopping trips a common practice, further contributing to the industry’s expansion.

Accenture compiled this report to highlight how content shapes consumer behavior, from which to determine the growth trajectory for businesses today. We hope that brands can harness Tiktok to capture consumers’ attention with the content they create.

For this trend report, we will focus on our longer-term trends, Trend Forces, and Signals, that will shape 2024

Learn how to create immersive video ads that customers will love, increasing your ad effectiveness and in-store or online sales.

Crisis communication is an applied field that seeks to provide guidance for crisis managers in an attempt to limit the harm that crisis can inflict on stakeholders and the organization. The goal of the article is to highlight what researchers have found to be the most successful crisis communications practices.

How to plan profitable sales promotions by considering the stature of your brand in the marketplace, the message being delivered, and how customers and competitors will react.

While painful at times, the creation of the Handbook of Crisis Communication has been a labor of love. All of the authors have contributed their labor through their passion for crisis communication. Passion and research are two concepts that exist in a binary relationship. Crisis communication seems to evoke passion, perhaps because of the emotion embedded in the topic.