The 2025 Marketing Data Report

At Supermetrics, they are in a pretty unique position. We process over 15% of global ad spend. That’s why we have a fair understanding of how marketers are using data. Additionally, we analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned from the 2025 Marketing Data Report. Check out the report to get all the data, insights, and tips from experts that you can implement for your own measurement strategy.