State of Crisis Communication: Evidence and the Bleeding Edge

This article attempts to summarize the strongest evidence that has emerged from crisis
communication research, a rapidly evolving practice area of scholarly research. The article
provides guidance for crisis communicators by pointing out what researchers have found to be
the most effective crisis communication practices. It also identifies the bleeding edge of crisis
communication research and the tentative findings that are emerging from it. The bleeding edge
of crisis communication is driven by the crisis communicators who are faced with changing
concerns such as the role of social media channels in crisis communication.