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Archives: Downloads

State of Crisis Communication: Evidence and the Bleeding Edge

State of Crisis Communication: Evidence and the Bleeding Edge214 DownloadsThis article attempts to summarize the strongest evidence that has emerged from crisis communication research, a rapidly evolving practice area of scholarly research. The article provides guidance for crisis communicators by pointing out what researchers have found to be the most effective crisis communication practices. It […]

A Strategic Perspective on Sales Promotions

A Strategic Perspective on Sales Promotions69 Downloads How to plan profitable sales promotions by considering the stature of your brand in the marketplace, the message being delivered, and how customers and competitors will react. Download Now!

The Handbook of Crisis Communication Edited by W. Timothy Coombs and Sherry J. Holladay

The Handbook of Crisis Communication Edited by W. Timothy Coombs and Sherry J. Holladay85 Downloads Handbooks in Communication and Media This series aims to provide theoretically ambitious but accessible volumes devoted to the major fields and subfields within communication and media studies. Each volume sets out to ground and orientate the student through a broad […]

Huynh Anh Thu

Digital Marketing Executive

Huynh Anh Thu is our Digital Marketing guru, with a passion for developing social  networks and implementing strategies. Before becoming a Digital Marketing, she had over  1 year of experience working as a Content Creator for a marketing agency and an Idea  Research Assistant for a Print on Demand (POD) company.

In the process of studying and working, Thu has gained valuable knowledge and  experience in researching markets, planning, developing and implementing marketing  communication projects. In addition, she also learned many skills like writing SEO articles;  writing the script for TikTok video and implementing the idea; managing social media  channels (Facebook and Instagram) and ensuring regular updates.

As a Digital marketer, Thu will help clients to stand out from the crowd, bringing their  products closer to customers.

Nguyen Duy Binh

Web Designer

Nguyen Duy Binh is our website designer and builder He is passionate about his work and the relationships he builds with clients. Working from an original brief, Binh can keep you posted on all progress so you feel comfortable with what is happening on your project. Strategy is important in the process of getting your website to match your company profile and in line with your brand objectives.

Although specialising in the very popular WordPress, Binh’s skills include HTML, CSS, JS, C# languages. The way to a successful website to create something that your customer wants to visit and will return, to keep up to date – one of Binh’s prime objectives. Functionality and features are all part of the package!

And, of course, the ability to navigate the website with ease and speed. All of this in a structured and attractive website, of which you will be proud.

Binh is a “people person” not a nerd!! So, working with him will be a pleasure. Being part of an agency with other marketing disciplines, including social media, means that your website will be a full part of your marketing strategy and help build awareness among your customers and potential customers.

Nham Mai Phuong

Marketing Specialist

Nham Mai Phuong is the Marketing Specialist at MSVN. She has a background and professional experience in creating an overall marketing plan and specialising in social media.

She has gained knowledge and experience in conducting market research, analysing consumer data, writing SEO content, and special social media management (Instagram and Facebook) and other media channels. Phuong has applied her knowledge and expanded her work as a content marketing, writing newsletter eBook, and social media specialist in different fields (F&B and Real Estate, Motorcycle).

Being our Marketing Specialist with her proven track record of excellent work ethic, attention to detail, and high-performing marketing campaigns, Phuong will help contribute to our client’s success.

Mark Norton

Business Analyst Technical Director

After training as an architect, Mark moved into design and technology where he has a proven track record delivering exceptional technology solutions with data-driven decision. His multi-disciplined background and experience cover design and web application development of large data-driven systems. 

He has had over 20 years of agency experience successfully growing and managing department of web application designers and developers to provide an in-house capability enabling the business to be successful in winning pitches and delivering fast-paced technical projects

Key projects for a range of agency clients, include FedEx, a bespoke cross-brand Events Management System for Volkswagen, Audi, SEAT, SKODA and an energy regulatory labelling solution (ErP) for the UK’s largest supplier of building materials, Wolseley. He is also a Google Admin, having managed all of the agency’s IT infrastructure including data governance, GDPR compliance and Cyber Essentials.

Mark has a passion for data. Having used Excel at a high level for many years, he has transferred these skills to cloud-based Google Sheets which offers additional powerful functions like REGEX and QUERY, as well as extremely good online collaboration tools. He also uses PowerBI and Google BigQuery which runs SQL and can process huge datasets. 

Mr. Andreas Foldenyi

Management Training Consultant

Having provided senior management training in Vietnam, Japan, Singapore, the UK, the USA and Europe, Andreas brings local, regional and international experience to our team.

Being a manager, business economist and educator, he has more than 20 years of experience of the multi-layered tasks of strategic management, building and running a business, with a special expertise in Human Resources Management. He is also visiting professor at various universities in Switzerland and Vietnam, teaching Leadership, Strategic Management and HR.

As an entrepreneur, shareholder, CEO and serving Member or Chairman of the Board of Directors, he is involved in various companies in Switzerland and abroad.

The human factor is the link between all these companies.

Leon Shears

C.E.O and Founder

To email Leon: LeonShears@marketingsolutions-vn.com

Leon has spent some 30 years in the sales and marketing environment. Initially with Pitney Bowes and then the Cadbury Schweppes group followed by Mattel, Sales Desk, Sweet L.A. Limited (his own company) and Grant Thornton Vietnam.

Geographically, he has worked in the UK, the Middle East, Thailand and Vietnam. His experience includes marketing communications, advertising, PR, promotions, brand management, new product development, direct marketing, design and print, strategy development, training and project management.

Leon has worked across many industries including office equipment, food and beverage, soft drinks, toys, cosmetics, stationery, property, cinemas, computers and more recently financial services. He is excited and enthusiastic about the whole concept of marketing and all its facets!

Virtual personal assistant from Los Angeles supports companies with administrative tasks and handling of office organizational issues.
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