Partner Marketing Study 2024

As businesses increasingly rely on strategic partnerships to scale their reach and impact, Foundry’s 2024 State of Partner Marketing report offers a timely and comprehensive view of how tech marketers are leveraging partner-led strategies. This in-depth study explores the evolving role of partnerships in marketing performance, providing clear insights into what’s working, where brands are focusing their efforts, and the obstacles they continue to face. The report features global benchmarking data drawn from leading technology brands, offering valuable takeaways on: The measurable value gained from partner initiative, Priority focus areas within partner programmes, Success metrics and evaluation methods, Common challenges in execution and alignment.