This report is based on 2,974 responses from Contentsquare’s global event, CX Circle 2024. Respondents include professionals in marketing, UX, and product teams across various industries, who answered the question: “What is the biggest digital experience trend you are focusing on next year?”
All responses were standardised and translated for consistency. Using thematic categorisation and text analysis, the data was grouped into key digital trends and subtrends, highlighting the most discussed topics and their interconnections.
Marketing Solutions Vietnam believes this report offers clear, data-driven insights to help businesses shape their digital strategies for 2025. It is a valuable resource for organisations aiming to improve customer experience and stay ahead of emerging trends.
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Based on feedback from over 1,700 global B2B and B2C marketers, HubSpot’s latest report uncovers key trends, tools, and challenges shaping the marketing landscape in 2025.
From limited resources to the pressure of delivering memorable brand experiences, today’s marketers face growing demands. This report highlights where they are focusing their efforts, the technologies gaining traction, and the strategies that are driving results.
Marketing Solutions Vietnam invites you to explore expert insights from leading voices at OpenAI, Adobe, Asana, Bitly, and more—helping your brand stay competitive, agile, and ready to grow in a fast-changing digital environment.
As 2025 approaches, the marketing landscape is evolving rapidly. Kantar’s Marketing Trends 2025 report outlines the most critical shifts brands must embrace to stay competitive and achieve success.
From personalised video experiences and the rise of generative AI, to a stronger focus on sustainability and the influence of creative communities, these trends signal a clear call to action.
Marketing Solutions Vietnam believes now is the time for brands to adapt, experiment, and lead with purpose—before the pace of change leaves them behind.
At Supermetrics, they are in a pretty unique position. We process over 15% of global ad spend. That’s why we have a fair understanding of how marketers are using data. Additionally, we analyzed product usage data from 6000 businesses and surveyed 200 marketers globally—both hands-on marketers and managers—to determine how marketing teams use (or misuse) data. And here’s what we’ve learned from the 2025 Marketing Data Report.
Check out the report to get all the data, insights, and tips from experts that you can implement for your own measurement strategy.
As businesses increasingly rely on strategic partnerships to scale their reach and impact, Foundry’s 2024 State of Partner Marketing report offers a timely and comprehensive view of how tech marketers are leveraging partner-led strategies. This in-depth study explores the evolving role of partnerships in marketing performance, providing clear insights into what’s working, where brands are focusing their efforts, and the obstacles they continue to face.
The report features global benchmarking data drawn from leading technology brands, offering valuable takeaways on: The measurable value gained from partner initiative, Priority focus areas within partner programmes, Success metrics and evaluation methods, Common challenges in execution and alignment.
Published by Recess Creative Club, this playbook serves as a go-to guide for creative professionals, featuring industry insights, expert tips, and real-life experiences from some of the world’s most renowned creative directors.
This edition compiles a wealth of knowledge—from practical tools and daily habits of top creatives to their favourite books, strategies for overcoming imposter syndrome, and personal stories on staying inspired in a fast-moving industry.
Get ahead of the curve and discover the top trends that will shape product and service development for 2025 and beyond.
About WGSN: A global team of over 250+ in-house industry and product experts, data analysts and advisory consultants is based in 38 cities across six continents, actively forecasting what is coming next, and where and when it will happen. From Fashion, Beauty and Food & Drink to Interiors and Consumer Tech, WGSN report on the consumer behaviour, lifestyle and product design trends shaping the industry, now and next.)
Huynh Anh Thu is our Digital Marketing guru, with a passion for developing social networks and implementing strategies. Before becoming a Digital Marketing, she had over 1 year of experience working as a Content Creator for a marketing agency and an Idea Research Assistant for a Print on Demand (POD) company.
In the process of studying and working, Thu has gained valuable knowledge and experience in researching markets, planning, developing and implementing marketing communication projects. In addition, she also learned many skills like writing SEO articles; writing the script for TikTok video and implementing the idea; managing social media channels (Facebook and Instagram) and ensuring regular updates.
Nguyen Duy Binh is our website designer and builder He is passionate about his work and the relationships he builds with clients. Working from an original brief, Binh can keep you posted on all progress so you feel comfortable with what is happening on your project. Strategy is important in the process of getting your website to match your company profile and in line with your brand objectives.
Although specialising in the very popular WordPress, Binh’s skills include HTML, CSS, JS, C# languages. The way to a successful website to create something that your customer wants to visit and will return, to keep up to date – one of Binh’s prime objectives. Functionality and features are all part of the package!
And, of course, the ability to navigate the website with ease and speed. All of this in a structured and attractive website, of which you will be proud.
Binh is a “people person” not a nerd!! So, working with him will be a pleasure. Being part of an agency with other marketing disciplines, including social media, means that your website will be a full part of your marketing strategy and help build awareness among your customers and potential customers.
Nham Mai Phuong is the Marketing Specialist at MSVN. She has a background and professional experience in creating an overall marketing plan and specialising in social media.
She has gained knowledge and experience in conducting market research, analysing consumer data, writing SEO content, and special social media management (Instagram and Facebook) and other media channels. Phuong has applied her knowledge and expanded her work as a content marketing, writing newsletter eBook, and social media specialist in different fields (F&B and Real Estate, Motorcycle).
Being our Marketing Specialist with her proven track record of excellent work ethic, attention to detail, and high-performing marketing campaigns, Phuong will help contribute to our client’s success.
After training as an architect, Mark moved into design and technology where he has a proven track record delivering exceptional technology solutions with data-driven decision. His multi-disciplined background and experience cover design and web application development of large data-driven systems.
He has had over 20 years of agency experience successfully growing and managing department of web application designers and developers to provide an in-house capability enabling the business to be successful in winning pitches and delivering fast-paced technical projects
Key projects for a range of agency clients, include FedEx, a bespoke cross-brand Events Management System for Volkswagen, Audi, SEAT, SKODA and an energy regulatory labelling solution (ErP) for the UK’s largest supplier of building materials, Wolseley. He is also a Google Admin, having managed all of the agency’s IT infrastructure including data governance, GDPR compliance and Cyber Essentials.
Mark has a passion for data. Having used Excel at a high level for many years, he has transferred these skills to cloud-based Google Sheets which offers additional powerful functions like REGEX and QUERY, as well as extremely good online collaboration tools. He also uses PowerBI and Google BigQuery which runs SQL and can process huge datasets.
Having provided senior management training in Vietnam, Japan, Singapore, the UK, the USA and Europe, Andreas brings local, regional and international experience to our team.
Being a manager, business economist and educator, he has more than 20 years of experience of the multi-layered tasks of strategic management, building and running a business, with a special expertise in Human Resources Management. He is also visiting professor at various universities in Switzerland and Vietnam, teaching Leadership, Strategic Management and HR.
As an entrepreneur, shareholder, CEO and serving Member or Chairman of the Board of Directors, he is involved in various companies in Switzerland and abroad.
The human factor is the link between all these companies.
Leon has spent some 30 years in the sales and marketing environment. Initially with Pitney Bowes and then the Cadbury Schweppes group followed by Mattel, Sales Desk, Sweet L.A. Limited (his own company) and Grant Thornton Vietnam.
Geographically, he has worked in the UK, the Middle East, Thailand and Vietnam. His experience includes marketing communications, advertising, PR, promotions, brand management, new product development, direct marketing, design and print, strategy development, training and project management.
Leon has worked across many industries including office equipment, food and beverage, soft drinks, toys, cosmetics, stationery, property, cinemas, computers and more recently financial services. He is excited and enthusiastic about the whole concept of marketing and all its facets!