2026 B2B Marketing Mix Report

This is the nineteenth edition of Sagefrog Marketing Group’s annual B2B Marketing Mix Report, a resource that has become a valuable year-end tool for modern B2B marketers.

This report breaks down the results of our recent B2B Marketing Mix Survey, gathering the opinions and experiences of professionals across B2B industries, including healthcare, technology, industrial, and business services. We transformed these contributions into digestible data, revealing the top marketing trends and tactics to watch in the year ahead. With this information, marketers can make informed investments as they plan new budgets and marketing programs.

We hope this year’s forecasts and findings help you approach your 2026 marketing strategy with greater confidence