Understand Coffee Consumers

The Understand Coffee Consumers U&A Report by Cốc Cốc Ad Platform provides an in-depth view of Vietnam’s canned and bottled coffee market, based on a nationwide survey of 1,500+ respondents. Covering drinking behaviour, purchasing patterns, decision drivers, and media habits, the report highlights how preferences vary by age, gender, and region—revealing the motivations behind everyday coffee choices and emerging opportunities for brands in a fast-growing category.