2024 B2B Marketing Benchmark

What makes a great B2B marketer in the future? Sharp thinking, data-driven decisions, and a deep focus on customers. That’s the big takeaway from LinkedIn’s latest report, B2B Benchmark 2024: The B2B Marketing Organisation of Tomorrow. This report is backed by research from Ipsos, gathering insights from 2,001 B2B marketing leaders across eight countries (including the US, UK, Germany, and Singapore). LinkedIn also analysed 1,000 B2B brands to get a clearer picture of how businesses are adapting to today’s fast-changing. The study was conducted from 1st to 29th March 2024, offering valuable insights into the challenges marketers face and how they’re tackling them.