The Luxury Issue 2024

Havas Global, in collaboration with Market Probe International, conducted The Luxury Issue 2024 report to explore key consumer trends, preferences, and shopping behaviours in the luxury industry. The study surveyed nearly 1,650 high-spending consumers across nine key markets—China, France, Germany, Japan, Saudi Arabia, South Korea, UAE, the UK, and the US. Participants had spent at least $2,000 on luxury goods within the past two years. Conducted in Q4 2023, the research provides insights into how consumer expectations and market dynamics are evolving.