The 2025 State of Marketing & Trends

Based on feedback from over 1,700 global B2B and B2C marketers, HubSpot’s latest report uncovers key trends, tools, and challenges shaping the marketing landscape in 2025. From limited resources to the pressure of delivering memorable brand experiences, today’s marketers face growing demands. This report highlights where they are focusing their efforts, the technologies gaining traction, and the strategies that are driving results. Marketing Solutions Vietnam invites you to explore expert insights from leading voices at OpenAI, Adobe, Asana, Bitly, and more—helping your brand stay competitive, agile, and ready to grow in a fast-changing digital environment.