Marketing Trends 2025

As 2025 approaches, the marketing landscape is evolving rapidly. Kantar’s Marketing Trends 2025 report outlines the most critical shifts brands must embrace to stay competitive and achieve success. From personalised video experiences and the rise of generative AI, to a stronger focus on sustainability and the influence of creative communities, these trends signal a clear call to action. Marketing Solutions Vietnam believes now is the time for brands to adapt, experiment, and lead with purpose—before the pace of change leaves them behind.