2025 Digital Customer Trends Report – What’s next in Customer Services

This report is based on 2,974 responses from Contentsquare’s global event, CX Circle 2024. Respondents include professionals in marketing, UX, and product teams across various industries, who answered the question: “What is the biggest digital experience trend you are focusing on next year?” All responses were standardised and translated for consistency. Using thematic categorisation and text analysis, the data was grouped into key digital trends and subtrends, highlighting the most discussed topics and their interconnections. Marketing Solutions Vietnam believes this report offers clear, data-driven insights to help businesses shape their digital strategies for 2025. It is a valuable resource for organisations aiming to improve customer experience and stay ahead of emerging trends.